Viral Singapore Noodle Stall Saved by Fans: Finance Duo Reverses Closure

A popular Singaporean noodle stall founded by former finance professionals will remain open after overwhelming customer support and a strategic change in operations.

New Horse Noodles, a Hakka yong tau foo stall in Singapore, has scrapped its plans to close following a wave of encouragement from the local community. Founded by brothers Scott and Troy Lee, who left high-paying careers in fintech and trading, the stall initially faced closure after just five months due to the unsustainable lifestyle and physical demands of the hawker trade.

The turnaround came after loyal patrons and social media followers urged the duo to continue, offering business advice and even help with finding lower-rent locations. To make the business manageable, Scott has hired an assistant to handle daily tasks while Troy has stepped back from daily operations, allowing the stall to survive while maintaining the high standards that earned them a 4.8-star rating.

For travelers visiting Singapore, this stall represents the vibrant 'new-gen' hawker culture. The brothers trained under an 85-year-old master in Melaka to perfect their traditional Hakka recipes. Visitors can experience authentic flavors that bridge heritage techniques with a modern entrepreneurial spirit, making it a must-visit spot for foodies looking for more than just a typical tourist meal.

Source reference: VnExpress International