Japan Hotel Rates Surge as South Korean Tourists Reach Record Highs

Rising demand from South Korean travelers and international events has pushed Japanese hotel prices up, with Tokyo rates seeing significant year-on-year growth.

Japan’s hospitality sector is experiencing a notable price hike, with average hotel rates climbing 8.8% recently. This surge is primarily driven by a massive influx of South Korean tourists, who reached a record-breaking 842,300 visitors in September alone. In Tokyo, travelers are now paying approximately JPY 28,276 per night, reflecting the intense competition for quality accommodations in the capital city.

Beyond the increase in Korean visitors, the vibrant autumn foliage season and a busy calendar of international conferences have further strained hotel availability. Despite a general decline in total foreign visitors—largely due to a 55.5% drop in Chinese arrivals linked to diplomatic tensions—the market remains incredibly competitive. High-profile events and seasonal beauty continue to draw global crowds, keeping room rates on a steady upward trajectory.

Looking ahead, industry experts predict that hotel prices in Japan will maintain their growth through next spring. For international tourists planning a multi-country Asia trip that includes Vietnam, it is essential to budget for higher costs in major Japanese hubs. Strategic booking or exploring destinations outside of Tokyo may offer better value while experiencing the peak travel seasons across East Asia this year.

While planning your East Asian tour, consider flying from Japan to Vietnam via budget carriers; booking your Vietnam stay in advance can help offset the higher accommodation costs recently seen in Tokyo.

Source reference: VnExpress International